After testing, it’s time to analyze the data and apply what you’ve learned.

This lesson includes:

• How to synthesize feedback:

  • Group similar issues using affinity mapping

  • Rate severity of usability issues

• Prioritization techniques:

  • Impact vs. effort matrix

• Iteration process:

  • Make changes and re-test

  • Document changes and decisions

• Real-world examples: How teams improved conversion or retention through usability feedback

Final Activity: Choose one issue from a test, revise your prototype, and present your improved version with reasoning.