Personas are fictional but data-driven characters that represent your core users. They help align teams, create empathy, and keep user needs at the center of the design process.

You’ll learn:

  • Why personas matter:

    • Keep the design user-centered

    • Help communicate research findings

    • Aid in prioritizing features and decisions

  • What makes a good persona:

    • Based on real user data

    • Includes goals, frustrations, behaviors, and background

    • Avoid stereotypes or vague archetypes

  • Persona templates and elements:

    • Name, photo, demographics

    • Motivations and goals

    • Preferred tools and platforms

    • Pain points and needs

  • Scenario creation: Learn how to build short use-case scenarios around your personas to identify possible UX challenges.

Activity: Use real or provided research data to build one detailed persona, then share it with peers or reflect on how it would influence design decisions.

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