With clear insights, it’s time to build an improved experience. This lesson focuses on creating future-state journey maps and aligning them with product strategy.

Key concepts include:

• Sketching the ideal experience while staying realistic

• Scenario planning: how the same journey differs across user types

• Aligning user goals with business goals

• Communicating future-state journeys to your team and leadership

You’ll develop a polished future-state map for the journey you worked on earlier. You’ll also learn how to use storytelling to explain how the new journey improves the user experience and drives better outcomes.